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About xero.com (Tech Companies)
This page provides details about xero.com (Tech Companies) which was ranked #3 out of 144 in the list of sources (9 citations (5.6% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 1 question: "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: QuickBooks, Xero.
Used by AI Models
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Pages from xero.com (4 links)
| URL Path | Citations | Position |
|---|---|---|
| xero.com | 0 | N/A |
| /us/events/xerocon | 7 | 7 |
| /xerocon | 1 | 51 |
| /events/xerocon | 1 | 62 |
Brands Referenced By This Website (2 brands)
| Brand | Voice | Mentions |
|---|---|---|
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99.3% | 16 |
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54.8% | 13 |
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(2 citations)
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] d:** - **Accounting & Finance Show** - [https://www.accountingnfinanceshow.com](https://www.accountingnfinanceshow.com) - North America and London - **QuickBooks Connect** - [https://quickbooks.intuit.com/connect/](https://quickbooks.intuit.com/connect/) - Intuit's annual conference - **Xerocon** - [https://www.xero.com/xerocon/](https://www.xero.com/xerocon/) - Xero's global conference - **Sage Transform** - [https://www.sage.com/en-us/sage-transform/](https://www.sage.com/en-us/sage-transform/) **Specialty Conferences:** - **Digital CPA Conference** - [https://www.digitalcpaconference.com](https://www.digitalcpaconference.com) - **Scaling New Heights [...]
[...] ttps://dynamics.microsoft.com/en-us/finance/overview/) - **Sage Intacct** - [https://www.sageintacct.com](https://www.sageintacct.com) **Small to Mid-Market Solutions:** - **QuickBooks (Intuit)** - [https://quickbooks.intuit.com](https://quickbooks.intuit.com) - Market leader for SMBs - **Xero** - [https://www.xero.com](https://www.xero.com) - Cloud-based, growing rapidly - **FreshBooks** - [https://www.freshbooks.com](https://www.freshbooks.com) - **Wave** - [https://www.waveapps.com](https://www.waveapps.com) - Free accounting software - **Zoho Books** - [https://www.zoho.com/books/](https://www.zoho.com/books/) **Practice Manageme [...]
OpenAI ChatGPT Latest
(4 citations)
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] FRS Foundation (IFRS)](https://www.ifrs.org/). 2) **Cloud, automation, and “continuous” finance ops** (outsourced bookkeeping/CAS, close automation, AP/AR automation, payroll, embedded tax, real-time reporting), driven by software platforms like [Intuit QuickBooks](https://quickbooks.intuit.com/), [Xero](https://www.xero.com/), [Sage](https://www.sage.com/), [NetSuite](https://www.netsuite.com/), [SAP](https://www.sap.com/), and [Microsoft Dynamics 365](https://dynamics.microsoft.com/). Across both lanes, the biggest forces are: **AI-assisted workflows, continued cloud migration, talent constraints, more data-driven au [...]
[...] the [IFRS/ISSB](https://www.ifrs.org/) ecosystem --- ## Best-known / leading products & services (software + platforms) (“Best” varies by segment; these are widely adopted market leaders by category.) ### Small business accounting (core GL) - [QuickBooks Online](https://quickbooks.intuit.com/) - [Xero](https://www.xero.com/) - [Sage Accounting](https://www.sage.com/en-us/products/sage-accounting/) - Open-source/SME ERP alternatives: [Odoo](https://www.odoo.com/), [ERPNext](https://erpnext.com/) ### Mid-market & enterprise ERP / finance suites - [Oracle NetSuite](https://www.netsuite.com/) - [SAP S/4HANA](https://www. [...]
[...] .oracle.com/), and specialist vendors like [BlackLine](https://www.blackline.com/) and [MindBridge](https://www.mindbridge.ai/). - **Client Advisory Services (CAS)** expansion by firms (recurring revenue + systems implementation around platforms like [QuickBooks](https://quickbooks.intuit.com/) and [Xero](https://www.xero.com/)). - **Close & controllership modernization** (standardization, reconciliation automation, better controls) led by tools like [BlackLine](https://www.blackline.com/) and [Workiva](https://www.workiva.com/). - **ESG/sustainability reporting** standardization accelerating via the [ISSB](https://www.i [...]
[...] ainability-standards-board/). - **E-invoicing / digital tax compliance** growth globally (often connected to frameworks like [Peppol](https://peppol.org/)). --- ## Major conferences & events - [AICPA & CIMA ENGAGE](https://www.aicpa-cima.com/engage) (large US accounting/professional conference) - [Xerocon](https://www.xero.com/events/xerocon/) (Xero ecosystem) - [Sage Future](https://www.sage.com/en-us/sage-future/) (Sage ecosystem) - [Accounting & Finance Show](https://www.accountex.co.uk/the-accounting-finance-show) (UK) - Academic/research: [American Accounting Association Annual Meeting](https://aaahq.org/Meetings/Annual-Meeting) vi [...]
Google Gemini Flash (latest)
(2 citations)
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] to Cloud-based ecosystems that allow for real-time collaboration. * **QuickBooks (Intuit):** The market leader for small to mid-sized businesses. [QuickBooks Official Site](https://quickbooks.intuit.com/) * **Xero:** A top competitor known for its beautiful interface and cloud-native approach. [Xero Official Site](https://www.xero.com/) * **Sage:** Preferred by larger mid-market enterprises. [Sage Official Site](https://www.sage.com/) * **FreshBooks:** Optimized for freelancers and service-based businesses. [FreshBooks Official Site](https://www.freshbooks.com/) * **NetSuite (Oracle):** The leading ERP for scaling companies [...]
[...] industry. * **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [Engage Official Site](https://www.aicpa-cima.com/cpe-learning/conference/aicpa-cima-engage) * **XeroCon:** Often called the "Glastonbury for Accountants" due to its high-energy atmosphere. [XeroCon Information](https://www.xero.com/us/events/xerocon/) * **QuickBooks Connect:** The flagship event for the Intuit community. [QuickBooks Connect Official Site](https://quickbooksconnect.com/) * **Accountex:** A global exhibition series focusing on accounting technology. [Accountex London](https://www.accountex.co.uk/) | [Accountex USA](https://ww [...]
X.AI Grok (latest)
(1 citation)
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] com/categories/accounting) and [Capterra Accounting Reviews](https://www.capterra.com/accounting-software/)): - **SMB/Cloud Accounting**: [QuickBooks Online (Intuit)](https://quickbooks.intuit.com/) (4.7/5 on G2, 80% market share per [Software Advice](https://www.softwareadvice.com/accounting/)). - [Xero](https://www.xero.com/) (best for international, 4.4/5). - [FreshBooks](https://www.freshbooks.com/) (invoicing focus). - **Enterprise ERP**: [Oracle NetSuite](https://www.netsuite.com/portal/home.shtml) and [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/). - **Free/Entry-Level**: [Wave](https://www.wave [...]